Монетизация рекламой зашла в тупик. Что дальше?


На TechCrunch пишут о том что рост доходов от рекламы спадает и вообще она мол лишнее звено по тому что пользователям не нужна, а многие сайты она не отбивает (вот к примеру и мой сайт, принёс доходов от рекламы на горсть грошей).

Предлагают рассматривать бизнес-модели завязанные на реальные деньги, а не просмотр рекламы.

Более подробную информацию вы можете узнать прочитав всю статью.

Процитирую основную часть статьи:

Alternative models for monetization are available:

Again, my research suggests that there are three general categories for creating value that can be monetized, including selling real things, selling virtual things, and selling access. Some websites exist solely to sell real things.  Many of the best-known perform aggregation of demand, so that there will be enough customers to justify stocking and selling items for which there is only limited demand.  Amazon is merely the best-known example.  Sites like Amazon and Zappos are especially good for long tail items … where else do you go for a copy of the Green Sea of Heaven, Elizabeth T. Gray’s magnificent translation of the Ghazals of Hafiz, or for a pair of size 20 basketball shoes?  Selling real things online has been studied since the advent of interest in eCommerce and will not be discussed further here. Other websites sell virtual things.  These activities fall into three categories:

  • Selling content and information, from digital music to news and information.  Some of these sites are funded by subscriptions, like Gartner Research; some are by direct micropayments for purchases, like iTunes; and some currently attempt to fund themselves through advertising, like Business Week or The New York Times, while still searching for a more effective business model.
  • Selling experience and participation in a virtual community, including Second Life and World of Warcraft, Facebook and MySpace, Flickr and YouTube, or LinkedIn.  Not all of these have found a way to charge for participation.
  • Selling accessories for virtual communities, like completed homes and stores, furnishings, clothing, and pets in Second Life or characters and accessories that would be difficult to earn in World of Warcraft, although this behavior is generally despised by serious World of Warcraft players.

23.03.2009 опубликовал
в рубрике интернет с тэгами: .



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